The biggest problem with this approach is that it does not scale. Google’s process is referred to as the “Build-Time Responsive Syntax” approach. Write responsive image code to select the right variant of the image.Apply the appropriate image compression.The problem is that optimizing image assets requires multiple steps: Images can also directly impact all three of Google’s core web vitals – key metrics Google uses to measure the performance of a website. Google agrees that images need to be optimized. It simplifies and offloads all the complexity to an expert image optimization solution. Knowing the requesting device screen dimensions and pixel density, and one’s ability to handle next-gen image formats means it can become very complicated. However, image optimization can be challenging. Frequently, images are larger than they need to be and can be optimized for size with no impact on quality…if you do it right. According to HTTP Archive, the average webpage payload is 2MB in 2021, and 50% of that is images. Images are a big reason why websites load slowly. The return on investment of addressing these two issues is further enhanced because a solution like ImageEngine simultaneously addresses both issues because it is an image-optimizing CDN. In most cases, image optimization and adding a CDN are the easiest fixes with the largest impact on performance. We recommend that you begin by fixing the “low-hanging fruit” that has the largest impact on your website first.Įvery website faces different circumstances, so your 2×2 may look different. We have also prioritized them in order of the impact they have on your performance and their ease of implementation. Prioritize Easy Solutions With Large Impactīelow, we have listed several reasons why your website is slow. This blog will give you some great strategies for improving website performance. If after seeing a “Poor” or “Needs Improvement” score, you are starting to feel overwhelmed, then don’t worry. More than likely, your score is not great. If you have not run Google’s PageSpeed Insights, then you should stop everything and run it now! This tool will provide you with a single number score (from 1 to 100) rating your website’s performance. However, performance is of nearly equal importance these days. It needs to be attractive and functional. Even worse, 1 in 3 shoppers will leave a website if it takes longer than 5 seconds to load. As many as 53% of visitors abandon a site that takes more than 3 seconds to load. Three seconds! If your website takes longer than 3 seconds to load on desktop or mobile, then you will start to lose visitors.
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